Council has a responsibility to ensure there is a consistent approach to signage at its sport and recreation reserves and that all signage is safely erected and maintained, and does not detract from the visual amenity.
An Active Reserves Signage and Sponsorship Policy has been drafted to provide a consistent and transparent approach to the establishment, installation and management of signage, including club sponsorship signage, at Council sport and recreation reserves.
We want Monash clubs, and the broader
community, to provide feedback on the draft
policy. This input will help inform the final policy,
which will then be presented to Council for
endorsement.
Have your say by Friday 14 March 2025.
Purpose of policy
How to participate
Read the draft Active Reserves Signage & Sponsorship Policy and the key areas of information below and share your thoughts with us via the survey by Friday 14 March 2025.
Key areas of the draft policy
Reserve (or ‘Active Reserve’ or ‘sport and recreation reserve’) refers to Council-owned and managed public open space used for sport and recreation purposes. This also encapsulates all sport and recreation infrastructure located in reserves such as:
- Sports facilities -sports pavilions, clubrooms, and grandstands
- Active areas - sports grounds, fields and pitches, synthetic playing surfaces, outdoor courts, lawn bowls and bocce rinks, golf courses, scout and girl guide facilities in reserves, etc.
- Supporting Infrastructure - scoreboards, spectator shelters, sports lighting, cricket practice wickets, coaches’ boxes, player dug outs, goals, playgrounds, shelters, oval fencing, court fencing, etc.
Reserve Signage refers to any advertising, sponsorship and promotional signage in sport and recreation reserves and typically includes:
- *Advertising, sponsor, and promotional signage means all seasonal and temporary board, notice, structure, banner, electronic screen, mesh/cloth/PVC fence signage, flag or similar device containing advertising, sponsor, and promotional information of a commercial nature. The tenant club can generate income from sponsor advertising and the promotion of commercial material.
- Reserve, wayfinding and information signage refers to signage that conveys reserve identification, location, and direction to users of open space including vehicles and pedestrians into and within a reserve. This type of signage is typically Council’s responsibility and needs to be consistent with Council’s Signage Style Guide. Advertising, sponsors, or promotional signage is not permitted on reserve wayfinding and information signage. Typical reserve signage include: Reserve ID sign; Vehicle Totem sign; Pedestrian Totem sign; Building / Facility ID sign; Pole-mounted wayfinding sign; Regulatory bollard sign; and Interpretive sign.
- Club (promotional) signage refers to any outdoor, club-initiated promotional signage that promotes the tenant club’s activities and events. This type of signage is typically displayed on real estate boards. This signage is often outward-facing and would typically require a planning permit unless is qualifies for a planning permit exemption under Section 52.05-10 of the Monash Planning Scheme.
- *Club interior and other signage refers to any indoor, club-initiated signage such as internal wall signage, honour boards, plaques, commemorative signs and trophies, flags, banners, photos, decals, trophies, and includes club (and sponsor) advertising on apparel and equipment (e.g. jerseys), etc.
*Note: All seasonal, temporary and club interior signage can be displayed for the club’s playing season only (i.e., a six (6) or twelve (12) month period commencing from the first day of the sporting club’s season) and will be limited to the term of the seasonal tenancy or playing season or occupancy agreement for the reserve, unless the Manager, Active Monash provides written confirmation that the signage can remain in place outside of the club’s playing season.
This Policy relates to all signage in Monash sport and recreation reserves.
Only tenant clubs located within the City of Monash area are eligible to erect advertising, sponsor, promotional and club signage.
This Policy only applies to signage which is exempt from the need for a planning permit as per clause 52.05-10 (Signs not requiring a planning permit) of the Monash Planning Scheme.
Any club sign which does not meet these exemptions will be required to obtain a planning permit.
- Only erect signage that complies with the Policy or has been approved by the Manager, Active Monash
- Ensure signage is covered by its own insurance policy and indemnifies Council against any claims that may arise out of, or are related to, the signage
- Ensure all signage is securely fixed or displayed to ensure the possibility of injury to any person or damage to any Council asset is avoided.
- Ensure all finishes and materials used in the construction of all signage must have no sharp or exposed edges and all fixing (nails and screws) are to be recessed or countersunk
- Ensure the proposed signage does not have adverse impacts in relation to the overall amenity of the reserve, all signage must be professionally produced to a high standard
- Ensure structural integrity of the proposed signage during extreme weather events, an engineering assessment may be required for freestanding signage and signage attached to court fencing and practice nets
- Ensure freestanding signs must be installed by a qualified contractor.
- Fund the full cost of any assessment of sign condition and rectification / removal works as warranted
- Where applicable, source appropriate permits and structural engineering certificates to ensure signage installation is sound
- Assume full liability for any faults, damage or injury caused by the signage installed.
Your feedback on the draft policy
Fill out the survey
Make a submission
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